Helene Dötsch

Growth Strategist

Helene is a growth strategist at Airspeed, turning how modern revenue teams sell into clear, practical content. She came up through startup PR and communications, earning early-stage companies coverage and building audiences across content and social, and now writes about the systems, habits, and AI tools that help sales teams execute more consistently.

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Articles by Helene

RevOps AI Agent Templates: Five Prompts That Keep CRM Data Trustworthy

RevOps AI Agent Templates: Five Prompts That Keep CRM Data Trustworthy

RevOps owns the CRM, but reps own what goes into it. These five agent templates check the data every week so the forecast stands on facts.

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Revenue Enablement Strategy: How to Build One From What Happens on Calls

Revenue Enablement Strategy: How to Build One From What Happens on Calls

Most enablement plans are built from what leaders assume happens on calls. Here is how to build a revenue enablement strategy from what actually does.

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How a Fractional CFO Uses Airspeed as Her FP&A AI Analyst

How a Fractional CFO Uses Airspeed as Her FP&A AI Analyst

Bina Khatwani calls Airspeed her FP&A AI analyst. Data pulls that took an analyst days now land in her model in about ten minutes.

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Tools for Selling: The Best Sales Tools for B2B Teams in 2026

Tools for Selling: The Best Sales Tools for B2B Teams in 2026

Most sales stacks grow one tool at a time until reps live in apps, not with buyers. Here are the tools for selling worth keeping, grouped by job.

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Sales Call Prep AI Agent Templates: Five Prompts for Every Meeting

Sales Call Prep AI Agent Templates: Five Prompts for Every Meeting

Most reps prep in the five minutes before the call, from memory. These five agent templates put a brief in their hands before the meeting starts.

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Operationalizing Sales Forecasts: From Spreadsheet Ritual to Weekly Operating Rhythm

Operationalizing Sales Forecasts: From Spreadsheet Ritual to Weekly Operating Rhythm

Most forecasts are a spreadsheet someone rebuilds every Friday. Here is how to turn yours into a weekly rhythm that reps, managers, and your CRO can defend.

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What RevOps teams set up first in Airspeed

What RevOps teams set up first in Airspeed

Most new tools sit idle because nobody knows what to switch on first. These are the three setups RevOps teams turn on first, and each takes minutes.

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Airspeed is now available to try, free for 30 days

Airspeed is now available to try, free for 30 days

Any revenue team can now run the full Airspeed on its own calls and CRM for 30 days. No demo, no sales call, and no credit card.

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Customer Success AI Agent Templates: Five Prompts for Renewals and Expansion

Customer Success AI Agent Templates: Five Prompts for Renewals and Expansion

Most churn warnings sit in calls nobody rereads before the renewal. These five agent templates surface them while there is still time to act.

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What's new in Airspeed forecasting: manager roll-ups and forecast analysis

What's new in Airspeed forecasting: manager roll-ups and forecast analysis

Forecasts lose context every time they move up a level. New manager roll-ups, deal reasoning and forecast analysis keep it intact all the way to the CRO.

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Who Should Own CRM Data Quality? An Ownership Model for Revenue Teams

Who Should Own CRM Data Quality? An Ownership Model for Revenue Teams

When everyone owns CRM data quality, nobody does. Here is how to split ownership by job so the data your forecast and AI agents run on stays trustworthy.

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Why Airspeed is the best sales forecasting software for revenue teams

Why Airspeed is the best sales forecasting software for revenue teams

Your forecast misses because deal context gets lost between rep and CRO. Here is what great sales forecasting software should do, and how Airspeed does it.

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What Is a Good Pipeline Coverage Ratio? Why 3x Is the Wrong Question

What Is a Good Pipeline Coverage Ratio? Why 3x Is the Wrong Question

Three times quota looks safe until half the pipeline has gone quiet. Here is how to set your real coverage target and count only deals that can close.

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Win-Loss Analysis Agent Templates: Five Prompts That Show Why Deals Close

Win-Loss Analysis Agent Templates: Five Prompts That Show Why Deals Close

The loss reason in your CRM is usually a guess typed in on the way out. These five agent templates rebuild the real story from your calls.

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A new mom, a scaling business, and the AI stack that made coming back manageable

A new mom, a scaling business, and the AI stack that made coming back manageable

Florence Broderick came back from maternity leave to a CRO role in a scaling business. Claude, HubSpot, and Airspeed now automate 30 to 40% of her admin.

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Sales AI Agent Templates: Five Prompts You Can Copy and Run This Week

Sales AI Agent Templates: Five Prompts You Can Copy and Run This Week

Most sales agents fail on vague instructions, not weak models. Here are five templates with the trigger, inputs, and output already written.

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Airspeed vs Gong: feature by feature, Q4 2026

Airspeed vs Gong: feature by feature, Q4 2026

Gong captures the conversation, and Airspeed does the work after it. Here is how the two compare across 70 capabilities, checked in October 2026.

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Airspeed + Gong: keep your recorder, add the work after the call

Airspeed + Gong: keep your recorder, add the work after the call

Switching recorders is the part nobody wants to do. Airspeed pulls your calls straight from Gong, so you can see the difference before you change anything.

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What Airspeed's culture looks like from the recruiter's chair

What Airspeed's culture looks like from the recruiter's chair

Every company says its culture is great. Our recruiter explains what Airspeed's actually looks like from the inside and the outside.

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Conversation Intelligence for Sales: Why Adoption Fails and How to Fix It (2026 Guide)

Conversation Intelligence for Sales: Why Adoption Fails and How to Fix It (2026 Guide)

Every sales team bought conversation intelligence, and almost nobody adopted it. Here is why rollouts stall and a 90-day plan to fix them.

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The GTM skills that matter more, not less, as AI moves in

The GTM skills that matter more, not less, as AI moves in

AI can draft outreach and summarize calls, so what is left for the rep? Our recruiter names the five human skills she now hires for first.

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How to get hired as an SDR or AE, from the recruiter reading your application

How to get hired as an SDR or AE, from the recruiter reading your application

The sales job market is crowded and recruiters read a lot of applications. Our recruiter shares what gets SDR and AE candidates through the door.

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Airspeed is now in Claude and ChatGPT: everything you need to know

Airspeed is now in Claude and ChatGPT: everything you need to know

Your AI can write the follow-up but cannot see your calls. The Airspeed MCP puts every call and deal into Claude and ChatGPT, and lets them act.

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Build, buy or integrate: where your GTM AI should come from

Build, buy or integrate: where your GTM AI should come from

Teams can build almost any GTM AI now, and most pilots still stall. Here is the filter for what to build, what to buy, and where to integrate.

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How to Build a Custom Insights Program That Drives Revenue: Lessons From Magic

How to Build a Custom Insights Program That Drives Revenue: Lessons From Magic

Most teams have conversation intelligence, but few run it as a program. Magic runs 75 custom insights, and here is their playbook.

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Airspeed reviews: what HubSpot sales teams say

Airspeed reviews: what HubSpot sales teams say

Airspeed is rated 4.7 out of 5 on G2. Here is what HubSpot sales teams say about CRM sync, deal views, setup, and migration.

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What We Heard at Pavilion GTM2026

What We Heard at Pavilion GTM2026

Everyone at GTM2026 is using agents, and almost nobody is sure they are using them right. Here is what revenue leaders told us in New York.

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The 2026 GTM Maturity Report: Adoption Is No Longer the Differentiator

The 2026 GTM Maturity Report: Adoption Is No Longer the Differentiator

Revenue growth has decoupled from headcount, and adopting AI no longer sets a team apart. Our 2026 GTM Maturity Report maps the four stages that do.

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AI-Native Conversation Intelligence: Beyond Keyword Trackers

AI-Native Conversation Intelligence: Beyond Keyword Trackers

Keyword trackers only find what you thought to look for. AI-native conversation intelligence lets you ask your call library anything, including the questions you did not plan for.

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Airspeed vs Chorus: What Happens After the Call Ends

Airspeed vs Chorus: What Happens After the Call Ends

Every revenue team already has the recordings. The question that decides a Chorus renewal is what happened to all of them after the call ended.

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How to Reduce CRM Admin Time for Sales Reps

How to Reduce CRM Admin Time for Sales Reps

Clean CRM data and selling time have been in competition for as long as anyone can remember. Automatic call capture is what finally breaks the trade-off.

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How to Fix the Sales to Post-Sales Handoff

How to Fix the Sales to Post-Sales Handoff

The contract is signed and the customer is asked to explain everything again. Here is how to carry the whole sales conversation into implementation without anyone retyping it.

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Voice of the Customer Analysis: How to Do It at Scale

Voice of the Customer Analysis: How to Do It at Scale

Pick list values and rep anecdotes are not the voice of the customer. Here is how AI call analysis turns every conversation your team runs into insight you can act on.

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Signal Rich, Action Poor: 5 Things AI-Native Revenue Teams Do Differently

Signal Rich, Action Poor: 5 Things AI-Native Revenue Teams Do Differently

Every revenue team has more signal than it can act on. Leaders from Airspeed, Clay, HubSpot, and Apollo on the five things that close the gap between insight and action.

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Pipeline slips in silence. The Deal Risk Agent catches it.

Pipeline slips in silence. The Deal Risk Agent catches it.

Deals rarely die loudly, they go quiet. The Deal Risk Agent reads every open deal, names what is slipping, then drafts the follow-up and updates the CRM.

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Attach your template, name the meeting, get the deck

Attach your template, name the meeting, get the deck

Generic decks do not survive contact with a buyer, and rebuilding one by hand costs an afternoon. Chat rewrites your own template for the call you just had.

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Collecting the data was never the problem

Collecting the data was never the problem

Every revenue team has more deal data than it can read. Ask Chat what is going on in a deal and get an answer grounded in the calls, emails, and CRM fields.

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Foleon put a stopwatch on their calls. Here's what happened next.

Foleon put a stopwatch on their calls. Here's what happened next.

Mathew FitzGerald had rolled out call intelligence before and it flopped, so he timed the new one. Eighty seven seconds, and the follow-up already drafted.

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Airspeed + Slack: four ways to use it in your day-to-day

Airspeed + Slack: four ways to use it in your day-to-day

Reps already live in Slack. Four ways to run Airspeed there: pre-call prep, a deal room per opportunity, answers in thread, and recaps that route themselves.

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What 133,068 closed deals say about winning

What 133,068 closed deals say about winning

Eleven findings from 133,068 closed deals and the 2.4 million calls behind them. Plus four popular claims the numbers refuse to support.

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Your champion has to sell your deal without you in the room

Your champion has to sell your deal without you in the room

The deal gets decided in a room you are not in. What your champion carries into it is the whole game.

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Granola for Sales Teams: Four Gaps Revenue Teams Hit After the Note

Granola for Sales Teams: Four Gaps Revenue Teams Hit After the Note

Granola takes the best notes in the category, and reps adopt it without being asked. Here is where the notes stop and the deal work starts.

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Claude + Your Notetaker vs. Airspeed: Why the DIY AI Sales Stack Still Leaves a Gap

Claude + Your Notetaker vs. Airspeed: Why the DIY AI Sales Stack Still Leaves a Gap

A notetaker on every call and Claude in the next tab works until someone asks where the deal stands. What the DIY stack cannot do, and why memory is missing.

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How to hold your price (without losing the deal)

How to hold your price (without losing the deal)

Discounting is a reflex. The conversation record is the antidote.

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How Conversation Signals Become Your GTM Moat

How Conversation Signals Become Your GTM Moat

Rented signals decay the moment your competitors buy the same feed. Conversation signals compound, and three RevOps workflows turn them into an advantage.

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AI forecasting doesn't replace your reps. It makes their forecast accountable.

AI forecasting doesn't replace your reps. It makes their forecast accountable.

Every call, email, and ticket already holds the evidence. Airspeed puts it next to the number your rep committed to, and shows what changed.

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Your Sales Forecast Is Lying to You

Your Sales Forecast Is Lying to You

Doug May, a 30-year go-to-market leader, joined our LinkedIn Live on broken forecasts. Why they fail inside revenue teams, and what it takes to fix them.

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Forecasting you can actually trust

Forecasting you can actually trust

A close probability is worth nothing without the reasoning behind it. Conversation-backed scores, loss intelligence that compounds, and proactive risk flags.

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How AI and conversation intelligence are fixing sales forecasting.

How AI and conversation intelligence are fixing sales forecasting.

Forecast accuracy is stuck at a coin flip for most teams. How conversation intelligence and better inputs are finally changing that.

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Introducing Airspeed Forecasting: signal-powered revenue predictions.

Introducing Airspeed Forecasting: signal-powered revenue predictions.

Intelligent Forecasting scores every deal from real CRM and conversation signals. The reasoning is there to interrogate at every level of the roll-up.

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Why most sales forecasts are wrong, and how to actually fix them.

Why most sales forecasts are wrong, and how to actually fix them.

The average B2B forecast misses by 25 to 40%, and a better spreadsheet will not fix it. What does: data discipline, blended inputs, and a real review process.

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Sales AI Assistant: What It Actually Does and How to Pick One

Sales AI Assistant: What It Actually Does and How to Pick One

Reps spend less than a third of the week actually selling. A sales AI assistant takes the notes, CRM updates, and follow-ups so they can spend it on calls.

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Airspeed Earns 12 G2 Badges in Summer 2026: Ranked by the People Actually Using It

Airspeed Earns 12 G2 Badges in Summer 2026: Ranked by the People Actually Using It

Airspeed earned 12 badges and 18 mentions in G2's Summer 2026 reports. The rankings come from the people actually using the product.

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How Airspeed Integrates With Salesforce and HubSpot for CRM Automation

How Airspeed Integrates With Salesforce and HubSpot for CRM Automation

Most tools say they integrate with Salesforce and HubSpot, few write to your fields. How Airspeed's two-way sync works, and why that shows up in your forecast.

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AI Sales Meeting Notes That Sync Straight to Your CRM

AI Sales Meeting Notes That Sync Straight to Your CRM

Your reps take notes in one app and update the CRM in another, or not at all. How AI meeting notes that sync to Salesforce and HubSpot cut the double work.

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Why Sales Reps Hate Updating the CRM (and How AI Finally Fixes It)

Why Sales Reps Hate Updating the CRM (and How AI Finally Fixes It)

Your reps are not lazy, they are rational: data entry is punishment dressed up as process. Why enforcement fails, and how AI removes the chore entirely.

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How to Coach Sales Reps Using Call Recordings (Step by Step)

How to Coach Sales Reps Using Call Recordings (Step by Step)

You already have the recordings, and most managers never turn them into behavior change. A process that does, without hours spent hunting for the right call.

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How to Automatically Log Sales Calls to Salesforce and HubSpot

How to Automatically Log Sales Calls to Salesforce and HubSpot

Every call a rep does not log is a deal record that is already wrong. A step-by-step guide to capture, field mapping, and two-way sync that logs calls for you.

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How AI Finds Coaching Moments in Every Sales Call

How AI Finds Coaching Moments in Every Sales Call

Your reps lose deals in moments you never hear. How AI reviews every call, flags what went wrong, and shows who needs help before the quarter slips.

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How AI Improves Sales Forecast Accuracy

How AI Improves Sales Forecast Accuracy

Your forecast is wrong because your inputs are wrong. How AI grades deal health on real conversations instead of rep optimism, and keeps the CRM current.

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Why good deals stall quietly (and how to avoid this)

Why good deals stall quietly (and how to avoid this)

Deals do not stall randomly, they stall predictably. The signals are there early, if you know where to look.

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What Is CRM Automation? A Practical Guide for Sales Teams

What Is CRM Automation? A Practical Guide for Sales Teams

Reps lose four to five hours a week to CRM admin and the pipeline is still wrong. What modern CRM automation covers, and how to roll it out safely.

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Webinar Summary: How to build personalized coaching paths for every rep

Webinar Summary: How to build personalized coaching paths for every rep

Coaching is the highest-leverage thing a manager does, and it rarely scales. How data and AI turn it into a system that works across the whole team.

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How to Scale Sales Coaching With AI Conversation Analysis

How to Scale Sales Coaching With AI Conversation Analysis

You cannot review every call, and your reps know it. How AI gives you full call coverage, automatic scorecards, and coaching priorities that hold up.

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5 Revenue Execution Mistakes Quietly Draining Your Pipeline

5 Revenue Execution Mistakes Quietly Draining Your Pipeline

The deals you lose to broken workflows, not to bad reps. Five revenue execution mistakes that quietly drain pipeline, and how leaders fix them.

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10 AI Tools to Reduce Sales Admin Work in 2026

10 AI Tools to Reduce Sales Admin Work in 2026

Reps lose four to five hours a week to admin that produces no pipeline. Ten categories of AI tools that cut it, and where Airspeed does the heaviest lifting.

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A CRM Hygiene Checklist for Revenue Teams in 2026

A CRM Hygiene Checklist for Revenue Teams in 2026

A field-by-field CRM hygiene checklist for revenue teams. What to keep accurate, how often to check it, and which steps AI can take off your plate.

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Stop Copy-Pasting Call Notes Into Your CRM

Stop Copy-Pasting Call Notes Into Your CRM

Copy-pasting notes into the CRM is slow, lossy, and the first thing skipped on a busy day. How AI meeting notes sync themselves into Salesforce and HubSpot.

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How AI Makes MEDDIC Execution Consistent Across the Team

How AI Makes MEDDIC Execution Consistent Across the Team

MEDDIC breaks down when reps fill the fields by hand and the data drifts. How AI scores every call, writes the CRM, and holds the framework across a team.

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Airspeed & SBR Consulting Webinar - How to Leverage AI in your Sales Process

Airspeed & SBR Consulting Webinar - How to Leverage AI in your Sales Process

Sales teams are drowning in tools, and it shows in morale and quota. Our webinar with SBR Consulting on using AI to cut friction instead of adding it.

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Turn every conversation into action.

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