Competitive Battle Card Generator
Fill in the sections below to create a structured battle card for any competitor. Add strengths, weaknesses, objection responses, landmine questions, and pricing - then copy the full card as formatted text.
Competitor overview
How do they describe themselves? What is their core message?
Their Strengths (up to 5)
Their Weaknesses (up to 5)
Common Objections + Responses (up to 5)
What do reps hear when this competitor comes up? Add the standard response.
Landmines to Set (up to 3)
Questions to ask prospects that expose a competitor weakness - without naming the competitor directly.
Key Differentiators vs Them (up to 5)
What does your product do better or differently? Be specific.
Pricing Comparison
Airspeed tracks competitor mentions across all calls and builds intelligence automatically
Every time a competitor is mentioned on a call, Airspeed logs it. Over time you see which competitors come up most, at what stage, and what objections follow - so your battle cards stay accurate without reps filing feedback forms.
Book a DemoQuestions about competitive battle cards
What should a sales battle card include?
An effective battle card covers: the competitor's positioning and how they sell against you, their genuine strengths and weaknesses, the objections reps hear when a competitor comes up, landmine questions that expose competitor weaknesses without direct attacks, your key differentiators, and pricing context. It should be a quick-reference tool - not a 10-page document.
What are landmine questions in sales?
Landmine questions are discovery questions you ask a prospect that reveal a competitor's weakness without directly attacking them. For example, instead of saying 'Competitor X doesn't support Salesforce', you ask 'How important is it that your conversation intelligence tool writes directly into Salesforce without custom API work?' The prospect surfaces the gap themselves.
How often should battle cards be updated?
Quarterly at minimum, and immediately after any significant competitor announcement - new pricing, a feature launch, or a new use case they're pushing. The fastest way to keep battle cards current is to instrument your call data: if Airspeed detects competitor mentions increasing in Q3, that's a signal to review and refresh.
How does Airspeed automatically build competitive intelligence?
Airspeed tracks every time a competitor name is mentioned on a sales call and logs it to the CRM. Over time, this creates a dataset of how often each competitor comes up, at what deal stage, and what objections follow. Marketing and product teams can use this data to update battle cards and messaging without relying on reps to submit feedback.
Let Airspeed build your competitive intelligence automatically
Real-time competitor tracking across every sales call - so your battle cards are always based on what's actually happening in deals.