Coaching that scales across every rep, every call, every week
Stop reviewing 5% of calls and guessing who needs help. Airspeed AI Coaching analyses every conversation, scores every rep, and surfaces exactly what to work on - at scale.
The Problem
What revenue teams deal with before AI Coaching
Managers review less than 5% of calls
With 20+ reps each taking multiple calls per day, managers simply cannot listen to enough calls to coach effectively. Most coaching is based on anecdote, not evidence.
New reps take 6+ months to ramp
Without structured, personalized feedback from day one, new hires learn slowly. They repeat the same mistakes for months before managers notice patterns and intervene.
No data on what top performers do differently
Top reps out-perform peers by 2-3x, but without systematic call analysis, it is impossible to identify the specific behaviors that drive their results - let alone replicate them.
What AI Coaching Does
Four capabilities, one unified workflow
Performance Analysis
Every call analyzed for talk patterns, questioning technique, objection handling, and closing behavior. Trends tracked across weeks and months, not just last week's calls.
See it in action- Talk-to-listen ratio tracked per rep and benchmarked against team
- Question types categorised: discovery, confirming, leading, closing
- Objection handling assessed against best-practice frameworks
- Filler word and pace analysis for communication quality
- Weekly and monthly performance trends for manager review
Tailored Scorecards
Custom scorecards aligned to your sales methodology. MEDDIC adherence, Challenger approach, SPIN technique - scored automatically on every call without manager review time.
See it in action- Scorecards built around your specific sales methodology
- MEDDIC, Challenger, SPIN, Sandler supported out of the box
- Each criterion scored from 1 to 5 with evidence from the call
- Trend charts showing improvement or regression week over week
- Side-by-side comparison against top performers on the team
Faster Ramping
New reps learn from the best. AI surfaces winning patterns, provides real call examples, and creates personalized learning paths based on skill gaps identified in their calls.
See it in action- Personalized skill gap assessment from first calls
- Real call examples matched to each identified weakness
- Learning path adjusted as skills improve over time
- Ramp milestones tracked against historical cohort benchmarks
- Manager alerts when new reps are ahead of or behind ramp pace
Market Insights
Aggregate customer voice data - common objections, feature requests, competitive mentions, pricing sensitivity - extracted from every conversation automatically.
See it in action- Most common objections ranked by frequency across all calls
- Feature requests extracted and categorised for product teams
- Competitive mentions tracked and trended over time
- Pricing sensitivity signals aggregated across the pipeline
- Exportable reports for product, marketing, and leadership reviews
How It Works
From first call to closed deal - automated
Every call scored against your methodology
Airspeed analyses each call transcript and scores the rep against your custom scorecard - MEDDIC adherence, discovery quality, objection handling, and closing technique.
Skill gaps identified and prioritized
Performance data from all calls is aggregated to surface each rep's top 2-3 improvement areas. Coaching focus is data-driven, not based on a manager's most recent memory.
Best practice examples surfaced automatically
For each skill gap, Airspeed finds real call moments from top performers that demonstrate the target behavior. Reps learn from colleagues, not from abstract training slides.
Progress tracked and managers alerted
Scorecard trends and ramp milestones are tracked over time. Managers receive alerts when reps show notable improvement or fall behind expected progress benchmarks.
Built for Your Entire Revenue Team
Different roles, shared wins
Revenue Operations Manager
- Consistent methodology adoption measured objectively across the team
- Data-driven process improvements informed by what top reps do differently
- Coaching activity and impact tracked for management reporting
- Training programs validated by deal outcomes and scorecard trends
Replace subjective coaching feedback with objective data from every conversation.
Chief Revenue Officer / VP Sales
- Scalable coaching across 10, 50, or 500 reps without proportional manager time
- New rep ramp accelerated with AI-guided learning paths
- Full performance visibility across the team without call review marathons
- Identify your next top performers before their quota results arrive
Scale coaching quality to match headcount growth without scaling the management team.
Sales Enablement Lead
- Methodology enforcement measured from actual calls, not training attendance
- Best practice library built from real top-performer conversations
- Measurable training impact tied to scorecard improvements and deal outcomes
- Continuous coaching loop that reinforces enablement between formal sessions
Prove enablement ROI with data that shows what training actually changed.
Real Results
What revenue teams see after deploying AI Coaching
Enterprise-grade security
SOC 2 Type II certified, GDPR compliant, encryption at rest and in transit, SSO/SAML support, data residency options available.
Explore the Full Platform
Call Intelligence
The call transcripts and recordings that power AI coaching. Every call captured and analyzed automatically.
Learn moreCRM Automation
Qualification framework data from coaching feeds directly into deal health scoring and pipeline accuracy.
Learn moreAI Agents
The Coaching Agent provides real-time guidance during calls and connects reps to relevant examples on demand.
Learn moreFrequently Asked Questions
How does AI coaching compare to a human manager reviewing calls?
AI coaching covers 100% of calls consistently and without fatigue. It applies the same scoring criteria to every rep every time, removing subjectivity. Human managers remain essential for context, motivation, and complex feedback - AI coaching handles the volume and consistency that managers cannot.
Can we build a scorecard around our own sales methodology?
Yes. Airspeed supports fully custom scorecards. During onboarding, your methodology criteria are translated into scoring rubrics. The AI then evaluates each call against those criteria and provides evidence-based scores with specific call moments referenced.
Does Airspeed coaching work for SDR teams as well as AEs?
Yes. Airspeed supports separate scorecards and performance benchmarks for SDRs, AEs, and account management teams. Each role type can have its own methodology, criteria weights, and ramp benchmarks.
How quickly do new reps benefit from the ramping features?
Ramp coaching activates from the first call. Airspeed establishes a skill baseline within the first 5-10 calls and immediately begins surfacing relevant examples and improvement areas. Most teams report meaningful improvement in scorecard performance within the first 4 weeks.
Can reps see their own coaching data, or is it only visible to managers?
Visibility is configurable. By default, reps see their own scores and improvement areas. Managers see team-wide data. Leadership sees aggregate reports. Many teams find that rep self-access accelerates improvement because reps are more motivated when they own their development data.
See how Airspeed works in your workflow
Join revenue teams at Foleon, Qdrant, and PriceFX who automated their sales execution with Airspeed.