A CRM that updates itself - so your pipeline data is always accurate
Airspeed syncs every interaction to your CRM automatically. MEDDIC, BANT, and custom qualification frameworks scored in real time. No manual entry, no stale data, no forecast surprises.
The Problem
What revenue teams deal with before CRM Automation
CRM data is 30-50% incomplete
Studies show that between a third and half of all CRM fields are never filled in. Reps skip updates because they are time-consuming and they prioritize selling over admin.
Reps treat CRM updates as optional
No matter how many times managers chase, manual CRM entry depends on rep discipline. The result is a pipeline that reflects what reps intended to do, not what actually happened.
Forecasts built on guesswork
When deal stages and qualification data are inaccurate, revenue forecasts inherit those errors. Leaders make resource and hiring decisions based on numbers no one trusts.
What CRM Automation Does
Four capabilities, one unified workflow
Auto CRM Updates
Every interaction synced to CRM in real time. Custom field mapping ensures the right data lands in the right fields - without a single rep touching the keyboard.
See it in action- Bidirectional sync with Salesforce and HubSpot
- Custom field mapping configured once, applied to every call
- Contact and account records updated within minutes of call end
- Activity logs, notes, and next steps populated automatically
- Conflict detection to prevent overwriting human edits
Deal Intelligence
Qualification frameworks scored automatically from conversation data. MEDDIC, BANT, SPICED, or custom frameworks - extracted and tracked across every deal.
See it in action- MEDDIC, BANT, SPICED, SPIN scored from call transcripts
- Framework gaps flagged so reps know what to uncover next
- Scores updated after every interaction, not just manually
- Deal health trends tracked across the opportunity lifecycle
- Custom qualification frameworks built to match your process
Closing Strategies
AI identifies optimal next actions based on deal stage, competitor presence, and buyer signals. Proactive recommendations to advance deals before they stall.
See it in action- Next-best-action recommendations surfaced for each open deal
- Competitor presence detected and positioning guidance provided
- Buyer engagement signals tracked across multiple stakeholders
- Risk flags raised before deals slip rather than after
- Recommended talk tracks based on similar won deals
Competitor Intelligence
Track competitor mentions, objections, and positioning across all calls. Custom reporting dashboards with real-time competitive landscape views.
See it in action- Competitor mentions extracted from every call automatically
- Common objections by competitor cataloged and updated weekly
- Win/loss patterns by competitive situation surfaced in dashboards
- Real-time competitive landscape view across all active deals
- Battle card recommendations triggered by competitor detection
How It Works
From first call to closed deal - automated
Call captured and transcribed
Airspeed joins every scheduled call and produces an accurate transcript within minutes of the conversation ending.
Qualification signals extracted
AI reads the transcript and identifies MEDDIC criteria, buyer objections, competitive mentions, and key commitments from the conversation.
CRM fields updated automatically
Mapped fields in Salesforce or HubSpot are updated based on the extracted data. Custom field rules determine which data writes where.
Deal health scored and flagged
Deal health scores update in real time. Risks are flagged to the rep and manager before the deal has a chance to slip silently.
Built for Your Entire Revenue Team
Different roles, shared wins
Revenue Operations Manager
- A-grade CRM data without chasing reps to fill fields
- Accurate pipeline reporting based on real activity, not manual entry
- Qualification framework adoption measured from actual conversations
- Clean data foundation for revenue forecasting and capacity planning
Eliminates the ongoing battle of incomplete CRM data and data hygiene cleanup.
Chief Revenue Officer / VP Sales
- Reliable forecasts built on real deal signals, not rep optimism
- Deal-level visibility without requiring managers to attend every call
- Competitive intelligence aggregated across the full pipeline
- Early warning when deals show risk signals before they slip
Forecast with confidence because pipeline data reflects what is actually happening.
Sales Enablement Lead
- Methodology adoption measured objectively from conversation data
- Training gaps identified from framework scoring across the team
- Best practice identification from deals with high qualification scores
- Proof of enablement program effectiveness through deal outcomes
Know whether your methodology is actually being used, not just trained.
Real Results
What revenue teams see after deploying CRM Automation
Enterprise-grade security
SOC 2 Type II certified, GDPR compliant, encryption at rest and in transit, SSO/SAML support, data residency options available.
Explore the Full Platform
Call Intelligence
Every call transcribed, summarized, and actioned in 5 minutes - the data source that powers CRM automation.
Learn moreAI Coaching
Turn qualification data into coaching insights. Score every rep on methodology adherence across 100% of calls.
Learn moreAI Agents
Autonomous deal monitoring and pipeline management that acts on the CRM data Airspeed captures.
Learn moreFrequently Asked Questions
Which CRM systems does Airspeed integrate with?
Airspeed offers native bidirectional integrations with Salesforce and HubSpot. Enterprise plans include API access for custom CRM integrations. Field mapping is fully configurable to match your CRM's data model.
Can Airspeed update custom CRM fields, or only standard fields?
Airspeed supports both standard and custom field mapping. You can configure exactly which fields to populate, including custom objects in Salesforce. The mapping is set up once during onboarding and applied to every subsequent call.
Which qualification frameworks are supported?
Airspeed supports MEDDIC, MEDDPICC, BANT, SPICED, and SPIN out of the box. Custom qualification frameworks can be configured to match your specific sales methodology. Scores are extracted from conversation data, not from rep self-reporting.
What happens if a rep manually edits a field that Airspeed also updates?
Airspeed has conflict detection built in. If a rep has manually edited a field more recently than the last call, Airspeed will not overwrite it. Admins can configure field-level update rules to match their team's preferences.
How accurate is the deal intelligence scoring?
Scoring accuracy depends on how much relevant information surfaces in calls. In typical enterprise B2B sales conversations, Airspeed captures 70-90% of scoreable MEDDIC criteria from transcripts. Framework gaps are flagged so reps know what to uncover in follow-up calls.
See how Airspeed works in your workflow
Join revenue teams at Foleon, Qdrant, and PriceFX who automated their sales execution with Airspeed.