Airspeed platform
A CRM that updates itself, so your pipeline is always accurate
Airspeed syncs every interaction to your CRM automatically and scores MEDDIC, BANT, and custom frameworks in real time. No manual entry, no stale data, no forecast surprises.
A 30-minute demo and expert Q&A.
4.9 SOC 2 Type II Live in days, not quarters The problem
Where revenue teams get stuck
Half the CRM is never filled in
A third to half of all CRM fields sit empty. Reps skip the admin because updating records by hand is slow, and selling comes first.
Updates depend on rep discipline
No matter how much managers chase, manual entry is optional in practice. The pipeline ends up showing what reps meant to do, not what happened.
Forecasts inherit the guesswork
When stages and qualification data are wrong, the forecast is wrong too. Leaders then make hiring and resource calls on numbers no one trusts.
Why Airspeed
Why revenue teams run on Airspeed
Intelligence
See which deals are real
Airspeed reads the whole conversation, not just keywords, and turns it into structured deal and revenue intelligence. You see which deals are real and which are quietly slipping.
Agents
Agents do the busywork
The recap, the CRM update, the follow-up draft: Airspeed agents run the post-call work in minutes, so reps stay in the deal instead of the data entry.
Coaching
Coaching on every call
Every rep scored on every call, automatically, against the moments that actually win deals. No manager staying late to review recordings.
CRM automation
Your CRM fills itself
Fields, notes, and next steps written back to Salesforce or HubSpot after every call, with dynamic mapping to your own fields.
Forecasting
Forecasts built on what buyers said
Every deal gets an AI close probability grounded in the calls themselves, rolled up into team forecasts you can defend. Commit, best case, and pipeline in one live view.
Capabilities
What CRM Automation does
One system, working on its own after every call, meeting, and deal-stage change.
Auto CRM Updates
Every interaction synced to your CRM in real time, mapped to the right fields, with no rep ever touching the keyboard.
Deal Intelligence
Qualification frameworks scored automatically from the conversation. MEDDIC, BANT, SPICED, or your own, extracted and tracked across every deal.
Closing Strategies
AI identifies optimal next actions based on deal stage, competitor presence, and buyer signals. Proactive recommendations to advance deals before they stall.
Competitor Intelligence
Track competitor mentions, objections, and positioning across all calls. Custom reporting dashboards with real-time competitive landscape views.
Under the hood
How it works
Call captured
Airspeed joins every call and transcribes it within minutes of the conversation ending.
Signals extracted
AI pulls MEDDIC criteria, objections, competitor mentions, and commitments from the transcript.
CRM updated
Mapped fields in Salesforce or HubSpot update from the extracted data, by your own rules.
Deals scored and flagged
Deal health updates in real time, and risks are flagged before a deal slips silently.
Who it's for
Built for the whole revenue team
Revenue Operations Manager
- A-grade CRM data without chasing reps
- Pipeline reporting built on real activity
- Clean data for forecasting and capacity planning
No more fighting incomplete CRM data and endless hygiene cleanup.
Chief Revenue Officer / VP Sales
- Forecasts built on real deal signals, not rep optimism
- Deal visibility without attending every call
- Risk signals flagged before deals slip
Forecast with confidence: the pipeline reflects what is actually happening.
Sales Enablement Lead
- Methodology adoption measured from real conversations
- Training gaps surfaced from framework scores
- Program impact proven through deal outcomes
Know whether your methodology is used, not just trained.
Proof
Real results
Everything that ever happens at the account level is automatically put into our CRM. And then every step of the process, how we describe our products, what our value propositions are, how we overcome objections, all of it is just done for us. It's beautiful.
Steve HultHead of Revenue, Fermat Commerce
Enterprise-grade security
Book a demo.
See it in action.
See CRM Automation run on your own calls and pipeline.
Which CRM systems does Airspeed integrate with?
Airspeed offers native bidirectional integrations with Salesforce and HubSpot. Enterprise plans include API access for custom CRM integrations. Field mapping is fully configurable to match your CRM's data model.
Can Airspeed update custom CRM fields?
Airspeed supports both standard and custom field mapping. You can configure exactly which fields to populate, including custom objects in Salesforce. The mapping is set up once during onboarding and applied to every subsequent call.
Which qualification frameworks are supported?
Airspeed supports MEDDIC, MEDDPICC, BANT, SPICED, and SPIN out of the box. Custom qualification frameworks can be configured to match your specific sales methodology. Scores are extracted from conversation data, not from rep self-reporting.
What if a rep edits a field Airspeed also updates?
Airspeed has conflict detection built in. If a rep has manually edited a field more recently than the last call, Airspeed will not overwrite it. Admins can configure field-level update rules to match their team's preferences.
How accurate is the deal intelligence scoring?
Scoring accuracy depends on how much relevant information surfaces in calls. In typical enterprise B2B sales conversations, Airspeed captures 70-90% of scoreable MEDDIC criteria from transcripts. Framework gaps are flagged so reps know what to uncover in follow-up calls.
Best AI tool to update the CRM after calls?
Airspeed updates the CRM automatically after every sales call. Within minutes of a call ending it syncs the summary, activity log, next steps, contacts, and qualification scores to Salesforce or HubSpot using custom field mapping configured once during onboarding, so reps never type a CRM update by hand. Conflict detection prevents it from overwriting any field a rep has edited more recently.
How can AI reduce manual CRM data entry for sales reps?
Most manual CRM data entry is reps re-typing what was already said on a call. Airspeed removes that work: it captures the conversation, extracts the fields that matter (activities, next steps, MEDDIC and BANT scores, and contacts), and writes them straight into the CRM automatically. Reps review instead of transcribe, which removes most after-call admin and keeps the pipeline current without anyone chasing them to update fields.
How does AI keep CRM data clean and accurate?
CRM hygiene breaks down when updates depend on rep discipline. Airspeed keeps records accurate by syncing every interaction automatically rather than relying on manual entry, scoring qualification frameworks from the actual conversation rather than rep self-reporting, and flagging framework gaps and at-risk deals. Built-in conflict detection avoids overwriting human edits, so the CRM stays both current and trustworthy.