Tamar Martirosyan

VP of Growth Marketing

Tamar leads growth marketing at Airspeed, connecting product, content, and demand generation to help revenue teams discover what AI can do for their pipeline. She has spent her career building growth engines for B2B and B2C software companies: previously VP of Client Growth and Marketing at Steer Health, co-founder of the marketing studio Essolethic, and growth and content lead at Codesmith.

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Articles by Tamar

Why Conversation Intelligence Software Misses Sales Insights

Why Conversation Intelligence Software Misses Sales Insights

A perfect transcript can still miss what the deal turns on. Here are the six places the insight goes missing, and how revenue teams close each gap.

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Conversation Intelligence Platforms Compared: 2026 Buyer's Guide

Conversation Intelligence Platforms Compared: 2026 Buyer's Guide

Conversation intelligence has moved well past recording and transcribing calls. Gong, Clari, Outreach, Avoma, and Airspeed compared on six criteria that decide it.

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Building the Agent-Native Revenue Org: The Hard Part Isn't Building Agents, It's Owning Them

Building the Agent-Native Revenue Org: The Hard Part Isn't Building Agents, It's Owning Them

Chris Reisig, Cliff Simon, and Devang Agrawal on the agent-native revenue organization. Foundations before ambitions, and the real cost of building your own.

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How do I onboard new sales reps faster?

How do I onboard new sales reps faster?

Ramp gets treated as a scheduling problem when it is a sequencing problem. Here is the program, the drills, and the gates that get reps selling sooner.

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How to build talk tracks from top performers' sales calls

How to build talk tracks from top performers' sales calls

Your top performers already wrote your talk track, live, on calls you recorded. Here is how to pull it out and get the rest of the team using it.

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The Best Gong Alternatives for Revenue Intelligence in 2026

The Best Gong Alternatives for Revenue Intelligence in 2026

Gong is not the only path to revenue intelligence, and for mid-market it is often not the right one. The best alternatives by use case, capability, and cost.

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The Top Deal Intelligence Platforms in 2026

The Top Deal Intelligence Platforms in 2026

The best platforms read your real conversations, not rep optimism. An honest comparison of the leading deal intelligence options for 2026.

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Airspeed Pricing for Mid-Market Sales Teams: What to Know

Airspeed Pricing for Mid-Market Sales Teams: What to Know

Airspeed is sales-led and annual, estimated to start around $5K a year. What drives your quote, how it compares to Gong, and how to scope before the call.

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Clari vs Gong: Which Revenue Intelligence Platform Wins in 2026?

Clari vs Gong: Which Revenue Intelligence Platform Wins in 2026?

Clari owns forecasting and Gong owns conversation analytics. Neither is built for execution, which is where most mid-market teams actually lose deals.

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AI Revenue Intelligence Platforms That Integrate With Salesforce and HubSpot

AI Revenue Intelligence Platforms That Integrate With Salesforce and HubSpot

Most revenue intelligence tools claim CRM integration, few write back what matters. How to tell the difference, and which platforms sync natively.

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Airspeed vs Gong: AI Deal Intelligence and Sales Coaching Compared

Airspeed vs Gong: AI Deal Intelligence and Sales Coaching Compared

Gong shows you what happened in your calls. Airspeed acts on it, updating the CRM, scoring qualification, and turning coaching into faster rep ramp.

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The Best AI Platform for Sales Forecasting and Deal Management in One Place

The Best AI Platform for Sales Forecasting and Deal Management in One Place

Your forecast is wrong because your deal data is wrong. How one AI platform fixes both, so you stop guessing and commit numbers you can defend.

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What Is Conversation Intelligence? (More Than Call Recording)

What Is Conversation Intelligence? (More Than Call Recording)

Reps finish every call with the real objection in their heads and none of it in the CRM. What conversation intelligence is, and what it changes about a pipeline.

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AI Sales Tools for Mid-Market Revenue Teams: A Buyer's Guide

AI Sales Tools for Mid-Market Revenue Teams: A Buyer's Guide

Mid-market teams do not need another dashboard, they need less admin and a forecast they trust. How to evaluate AI sales tools without a big RevOps team.

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Sales Coaching Software That Analyzes Customer Conversations Automatically

Sales Coaching Software That Analyzes Customer Conversations Automatically

You hear about the bad call after the deal is lost. Coaching software that analyzes every conversation surfaces what went wrong while you can still fix it.

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Looking for a Gong Alternative? Here's What to Evaluate

Looking for a Gong Alternative? Here's What to Evaluate

Gong analyzes the problem, but your CRM is still a mess and your reps still do the admin. A practical checklist for evaluating alternatives that execute.

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Revenue Intelligence vs Conversation Intelligence: What's the Difference?

Revenue Intelligence vs Conversation Intelligence: What's the Difference?

The two terms get used interchangeably, but they answer different questions. The real difference, and how to get both without buying two separate tools.

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What Is Deal Intelligence? A Guide for Revenue Leaders

What Is Deal Intelligence? A Guide for Revenue Leaders

Deal intelligence reads call activity, stakeholder gaps, and stalled next steps to tell you what will close. A plain-English guide for revenue leaders.

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Gong vs Clari vs Airspeed: A Revenue Intelligence Comparison

Gong vs Clari vs Airspeed: A Revenue Intelligence Comparison

Gong analyzes conversations, Clari forecasts the number, Airspeed does the work your reps do by hand. Here is how to choose between the three.

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AI Meeting Notes vs Conversation Intelligence: Which Do You Need?

AI Meeting Notes vs Conversation Intelligence: Which Do You Need?

Notes describe the conversation, conversation intelligence acts on it. Here is the difference, and how to tell which one your team actually needs.

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What Is Revenue Intelligence? The 2026 Buyer's Guide

What Is Revenue Intelligence? The 2026 Buyer's Guide

Your forecast is wrong because your pipeline depends on reps remembering to update it. What revenue intelligence is, and how to buy it without getting burned.

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Affordable Gong Alternatives for Growing Sales Teams

Affordable Gong Alternatives for Growing Sales Teams

Gong's per-seat pricing hits harder with every hire. How to get real revenue intelligence without the enterprise bill, and which option pays back fastest.

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The Best AI Note-Takers for Sales Calls in 2026

The Best AI Note-Takers for Sales Calls in 2026

A note-taker should end CRM admin, not move it to another window. The 2026 shortlist, and the one feature that separates hours saved from minutes.

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The Best Conversation Intelligence Alternatives to Gong

The Best Conversation Intelligence Alternatives to Gong

Gong defined the category, but at $200 to $250 per user a month it is rarely the mid-market answer. The strongest alternatives, honestly compared.

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Conversation Intelligence: A 2026 Buyer's Guide

Conversation Intelligence: A 2026 Buyer's Guide

Most evaluations are lost to feature lists before the first demo. A vendor-neutral framework for buying the right platform: criteria, questions, real cost.

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The Best Revenue Intelligence Tools for HubSpot Users (2026)

The Best Revenue Intelligence Tools for HubSpot Users (2026)

If you run sales on HubSpot, the right tool writes back to it rather than just reading from it. How the leading options compare, and what to confirm first.

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Why Mid-Market Teams Are Switching Off Gong

Why Mid-Market Teams Are Switching Off Gong

You pay around $250 a seat, use maybe 40% of it, and your reps still update the CRM by hand. Why mid-market teams switch, and what to look for instead.

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AI Sales Forecasting Software: How It Works and What to Look For

AI Sales Forecasting Software: How It Works and What to Look For

Your forecast misses because the data feeding it is wrong, not because the algorithm is. How AI forecasting software works, and what to look for before you buy.

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How to Choose a Deal Intelligence Platform: 8 Criteria

How to Choose a Deal Intelligence Platform: 8 Criteria

Most deal intelligence demos look the same. Eight criteria separate a platform that acts on insight from one that just shows you a dashboard.

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AI Agents for GTM: Highlights from Our Practical AI Webinar

AI Agents for GTM: Highlights from Our Practical AI Webinar

Leaders from Default, Storylane, and Airspeed on where AI agents actually move revenue. How top GTM teams scale with agents instead of headcount.

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Airspeed × GetAccept  Happy Hour Recap: Building AI for Revenue Execution in 2026

Airspeed × GetAccept Happy Hour Recap: Building AI for Revenue Execution in 2026

A recap from our Airspeed and GetAccept happy hour with revenue leaders. How GTM teams are using AI for faster execution heading into 2026.

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The Importance of Looking Beyond Demographics When Defining Your Ideal Customer Profile (ICP)

The Importance of Looking Beyond Demographics When Defining Your Ideal Customer Profile (ICP)

Demographics alone will not hold your ICP together. Behavioral and intent signals surface better-fit prospects and lift conversion for B2B teams.

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True Customer Centricity: How AI Is Transforming the Voice of the Customer

True Customer Centricity: How AI Is Transforming the Voice of the Customer

Your customers' most honest feedback sits in conversations nobody reads. How AI surfaces the voice of the customer for sales, product, and support.

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Turn every conversation into action.

Airspeed is the commercial brain for revenue teams. See it on your pipeline in 30 minutes.