Tamar Martirosyan

VP of Growth Marketing

Tamar leads growth marketing at Airspeed, connecting product, content, and demand generation to help revenue teams discover what AI can do for their pipeline. She has spent her career building growth engines for B2B and B2C software companies — previously VP of Client Growth and Marketing at Steer Health, co-founder of the marketing studio Essolethic, and growth and content lead at Codesmith.

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Articles by Tamar

The Best Gong Alternatives for Revenue Intelligence in 2026

The Best Gong Alternatives for Revenue Intelligence in 2026

Gong isn't the only path to revenue intelligence, and for many mid-market teams, it's not the right one. Here's a straight breakdown of the best alternatives by use case, capability, and cost.

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The Top Deal Intelligence Platforms in 2026

The Top Deal Intelligence Platforms in 2026

The best deal intelligence platforms read your real conversations, not rep optimism. Here's an honest comparison of the leading options for 2026.

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Airspeed Pricing for Mid-Market Sales Teams: What to Know

Airspeed Pricing for Mid-Market Sales Teams: What to Know

Airspeed uses a sales-led, annual pricing model estimated to start around $5K/year. Here's what drives your quote, how it compares to Gong's per-seat pricing, and how to scope your plan before you get on the phone.

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Clari vs Gong: Which Revenue Intelligence Platform Wins in 2026?

Clari vs Gong: Which Revenue Intelligence Platform Wins in 2026?

Clari owns forecasting. Gong owns conversation analytics. But if your real problem is execution (reps not logging calls, CRM data going stale, deals slipping without warning) neither one is built for that. Here's the honest breakdown.

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AI Revenue Intelligence Platforms That Integrate With Salesforce and HubSpot

AI Revenue Intelligence Platforms That Integrate With Salesforce and HubSpot

Most revenue intelligence tools claim CRM integration. Few actually write back the insights that matter. Here's how to tell the difference, and which platforms sync natively with Salesforce and HubSpot.

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Airspeed vs Gong: AI Deal Intelligence and Sales Coaching Compared

Airspeed vs Gong: AI Deal Intelligence and Sales Coaching Compared

Gong shows you what happened in your deals and calls. Airspeed acts on it: updating the CRM, scoring qualification, and turning coaching into faster rep ramp. Here is how they compare on deal intelligence and coaching.

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The Best AI Platform for Sales Forecasting and Deal Management in One Place

The Best AI Platform for Sales Forecasting and Deal Management in One Place

Your forecast is wrong because your deal data is wrong. Here's how one AI platform fixes both, so you stop guessing and start committing numbers you can defend.

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What Is Conversation Intelligence? (More Than Call Recording)

What Is Conversation Intelligence? (More Than Call Recording)

Your reps finish every call with critical intel in their heads, the real objection, the competitor mention, the budget signal. None of it makes it into the CRM. Conversation intelligence captures, analyzes, and acts on every conversation so your pipeline reflects what buyers actually said, not what reps remembered to type.

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AI Sales Tools for Mid-Market Revenue Teams: A Buyer's Guide

AI Sales Tools for Mid-Market Revenue Teams: A Buyer's Guide

Mid-market revenue teams don't need another dashboard; they need tools that reduce admin, clean up the CRM, and make the forecast trustworthy without a five-person RevOps team to manage it all. Here's how to evaluate AI sales tools when you have real pipeline pressure and a real budget constraint.

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Sales Coaching Software That Analyzes Customer Conversations Automatically

Sales Coaching Software That Analyzes Customer Conversations Automatically

You find out about bad calls after the deal is lost. Coaching software that analyzes conversations automatically changes that, surfacing what went wrong on every call, not just the ones you happened to review.

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Looking for a Gong Alternative? Here's What to Evaluate

Looking for a Gong Alternative? Here's What to Evaluate

Your reps are drowning in admin and your CRM is still a mess; Gong analyzes the problem but doesn't fix it. Here's a practical checklist for evaluating alternatives that actually execute.

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Revenue Intelligence vs Conversation Intelligence: What's the Difference?

Revenue Intelligence vs Conversation Intelligence: What's the Difference?

Revenue intelligence and conversation intelligence get used interchangeably, but they answer different questions at different levels. Here's the real difference, why one depends on the other, and how to get both without buying two separate tools.

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What Is Deal Intelligence? A Guide for Revenue Leaders

What Is Deal Intelligence? A Guide for Revenue Leaders

Deal intelligence reads the real signals inside your pipeline (call activity, stakeholder gaps, stalled next steps) to tell you what's actually going to close. Here's a plain-English guide for revenue leaders who are tired of forecasts built on optimism.

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Gong vs Clari vs Airspeed: A Revenue Intelligence Comparison

Gong vs Clari vs Airspeed: A Revenue Intelligence Comparison

Gong analyzes conversations. Clari forecasts the number. Airspeed executes: updating your CRM, scoring your deals, and doing the work your reps currently do by hand. Here's how to choose.

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AI Meeting Notes vs Conversation Intelligence: Which Do You Need?

AI Meeting Notes vs Conversation Intelligence: Which Do You Need?

You rolled out an AI note-taker to give your reps time back. The CRM is still out of date, the forecast is still guesswork, and reps still do manual data entry after every call. Notes describe the conversation. Conversation intelligence acts on it. Here's the difference, and how to know which one your team needs.

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What Is Revenue Intelligence? The 2026 Buyer's Guide

What Is Revenue Intelligence? The 2026 Buyer's Guide

Your forecast is wrong because your pipeline data is wrong, and your pipeline data is wrong because it depends on reps remembering to update it. Revenue intelligence fixes the source, not just the symptom. This 2026 buyer's guide covers what it is, what to demand from vendors, and how to choose without getting burned.

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Affordable Gong Alternatives for Growing Sales Teams

Affordable Gong Alternatives for Growing Sales Teams

Gong's per-seat pricing hits hard as your team grows. Here's how to get real revenue intelligence without the enterprise bill, and how to pick the option that pays for itself fastest.

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The Best AI Note-Takers for Sales Calls in 2026

The Best AI Note-Takers for Sales Calls in 2026

Your reps are still manually updating the CRM after every call. The right AI note-taker should eliminate that work, not just move it from the call to a different window. Here's the 2026 shortlist, what each tool actually does, and the one feature that separates the tools that save hours from the ones that just save minutes.

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The Best Conversation Intelligence Alternatives to Gong

The Best Conversation Intelligence Alternatives to Gong

Gong defined conversation intelligence, but at $200-250/user/month plus implementation fees, it's not automatically the right answer for mid-market teams. Here are the strongest alternatives, honestly compared on what actually matters: what happens after the call.

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Conversation Intelligence: A 2026 Buyer's Guide

Conversation Intelligence: A 2026 Buyer's Guide

Most conversation intelligence evaluations go wrong before the first demo; buyers get dazzled by feature lists instead of asking whether the tool actually solves the right problem. Here's a vendor-neutral framework for buying the right platform in 2026: the criteria that matter, the questions that reveal the truth, and what it actually costs.

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The Best Revenue Intelligence Tools for HubSpot Users (2026)

The Best Revenue Intelligence Tools for HubSpot Users (2026)

If you run sales on HubSpot, the right revenue intelligence tool is the one that writes back to it, not just reads from it. Here's how the leading options stack up in 2026, and what to confirm before you commit.

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Why Mid-Market Teams Are Switching Off Gong

Why Mid-Market Teams Are Switching Off Gong

You're paying ~$250/seat/month for Gong and using maybe 40% of it. Your reps still update the CRM by hand. Your forecast is still wrong. Here's why mid-market teams are making the switch, and what to look for instead.

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AI Sales Forecasting Software: How It Works and What to Look For

AI Sales Forecasting Software: How It Works and What to Look For

Your forecast keeps missing because the data feeding it is wrong, not because the algorithm is bad. Here's how AI sales forecasting software works, what to look for, and why data quality at the source is the only thing that matters.

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How to Choose a Deal Intelligence Platform: 8 Criteria

How to Choose a Deal Intelligence Platform: 8 Criteria

Most deal intelligence demos look the same. These eight criteria separate a platform that acts on insight from one that just shows you a dashboard.

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AI Agents for GTM: Highlights from Our Practical AI Webinar

AI Agents for GTM: Highlights from Our Practical AI Webinar

Leaders from Default, Storylane, and Airspeed on where AI agents actually move revenue, and how top GTM teams scale with them instead of headcount.

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Airspeed × GetAccept  Happy Hour Recap: Building AI for Revenue Execution in 2026

Airspeed × GetAccept Happy Hour Recap: Building AI for Revenue Execution in 2026

A recap from our Airspeed × GetAccept Happy Hour with revenue leaders. Discover how GTM teams are using AI to drive faster execution and measurable growth heading into 2026.

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The Importance of Looking Beyond Demographics When Defining Your Ideal Customer Profile (ICP)

The Importance of Looking Beyond Demographics When Defining Your Ideal Customer Profile (ICP)

Demographics alone fail your ICP. Behavioral and intent signals reveal better-fit prospects and lift conversion rates for B2B sales teams.

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True Customer Centricity: How AI Is Transforming the Voice of the Customer

True Customer Centricity: How AI Is Transforming the Voice of the Customer

Conversational data holds your customers' most honest feedback, and most of it stays locked away. Here's how AI surfaces the voice of the customer to sharpen sales, products, and support.

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