Your CRM is a mess. Your reps spend half their day on admin. When your CRO asks for a forecast, you piece it together from stale fields and gut feel. You know you need a revenue intelligence platform, but Gong, Clari, and Airspeed all claim to solve it and the feature lists blur together.
The clearest way to cut through it: each platform leads with a different job. Gong leads with conversation intelligence. Clari leads with forecasting. Airspeed leads with execution, recording the call and then doing the downstream work the others leave to your reps.
Pick the one that solves your biggest gap. This comparison helps you find it.
At a glance
| Dimension | Gong | Clari | Airspeed |
|---|---|---|---|
| Leads with | Conversation intelligence | Forecasting & pipeline | Revenue execution |
| Call recording & notes | Yes (mature) | Via Clari Copilot | Yes, notes in ~5 min |
| Forecasting depth | Moderate | Strong | Moderate |
| Auto-updates CRM | Limited | Limited | Yes: 20+ fields, conflict detection |
| Qualification scoring | Limited | Limited | MEDDIC, BANT, SPICED |
| AI agents | Limited | Limited | Yes |
| Pricing model | Per-seat, premium | Sales-led, enterprise | Sales-led, mid-market |
All three ship updates frequently; confirm current capabilities and pricing directly with each vendor.
Gong: conversation intelligence at scale
Gong earned its reputation on call recording and analytics. It captures every conversation and surfaces patterns (topics, competitor mentions, talk ratios, deal-level signals) so managers can coach against them.
If your primary need is depth of conversation insight and you have an enterprise budget, Gong is the established leader.
- Strengths: mature analytics, broad ecosystem, trusted at enterprise scale.
- Considerations: publicly reported around $200-250 per user per month in 2026, plus implementation fees. It analyzes conversations well, but the work after the call still lands on your reps.
- Best for: analytics-led organizations with enterprise budgets who want depth of call insight above all else.
Clari: forecasting and pipeline inspection
Clari is built around one question: “Are we going to hit the number?” If your CRO lives in the forecast and your RevOps team owns pipeline inspection, Clari is purpose-built for that workflow. Conversation capture comes through Clari Copilot, useful, but secondary to the forecasting core.
- Strengths: forecast accuracy, pipeline roll-ups, RevOps alignment.
- Considerations: conversation intelligence is an add-on, not the core. Enterprise-oriented, sales-led pricing.
- Best for: RevOps and CRO-led organizations where forecasting accuracy is the centerpiece.
For a direct head-to-head, see the Clari vs Gong comparison.
Airspeed: revenue execution
Airspeed (formerly Glyphic) is built for mid-market revenue teams whose bottleneck isn’t visibility; it’s the work that piles up after every call. Your reps already know the deal isn’t progressing. They just haven’t had time to update the CRM, send the follow-up, or flag the risk.
Airspeed handles that. It records calls and auto-generates notes within about five minutes, then does the downstream work automatically:
- Syncs 20+ fields to Salesforce or HubSpot (summary, activity log, next steps, contacts, and qualification scores) with conflict detection that won’t overwrite a field a human edited more recently.
- Scores MEDDIC, BANT, and SPICED from the conversation, so qualification stays consistent across every rep on every deal.
- Surfaces deal intelligence: health scores, risk signals, blockers, and recommended next steps grounded in real call activity, not CRM fields a rep filled in three weeks ago.
- Ask Airspeed lets anyone query deals in plain English. AI agents draft follow-ups, prep tomorrow’s calls overnight, and flag CRM hygiene gaps before they become forecast problems.
Airspeed uses multiple LLMs (Claude, GPT, and Gemini) for accuracy, is SOC 2 Type II certified and HIPAA compliant, holds a 4.9 rating on G2, and was named to the CB Insights AI 100 list.
- Strengths: turns insight into completed work; pricing estimated to start around $5K/year; fast time-to-value.
- Considerations: forecasting is not as deep as Clari’s; analytics ecosystem is newer than Gong’s.
- Best for: mid-market teams whose real problem is execution: CRM hygiene, consistent qualification, and follow-up that actually happens.
Three scenarios that clarify the choice
A 40-rep mid-market SaaS team with unreliable CRM data. Managers can see the deals. The problem is that reps log activity inconsistently, qualification varies by rep, and the forecast is built on whatever someone typed last month. An execution platform that auto-updates the CRM and scores frameworks from every call addresses the root cause. That’s Airspeed.
A larger enterprise where the CRO owns the forecast meeting. Weekly inspection, slippage analysis, roll-up accuracy: forecasting is the heartbeat of the business. Depth of pipeline forecasting is the deciding factor. That’s Clari.
An analytics-driven org investing heavily in call review and coaching. Coaching programs run on libraries of recorded calls, talk-ratio benchmarks, and keyword tracking. You have enterprise budget and want mature analytics above all else. That’s Gong.
Most teams recognize themselves in one of these. The trap is buying the platform with the most impressive demo rather than the one that solves your actual problem.
What they share
All three record and transcribe calls, surface deal-level signal, and integrate with major CRMs. All three have real customers and real investment behind them. The differentiation is in emphasis and economics, not in whether they can capture a conversation.
That’s why “which is best” is the wrong question. “Which fits my biggest gap and budget” is the right one.
How to choose
Use your biggest gap as the deciding factor:
- Conversation analytics depth at enterprise scale → Gong.
- Forecasting and pipeline inspection → Clari.
- Execution: CRM updated, deals qualified, follow-ups done automatically → Airspeed.
If you’re mid-market and cost-conscious, weigh adoption-adjusted value over feature counts. A platform your reps actually use beats a premium tool they avoid. Survey the broader category of revenue intelligence platforms before you commit.
To see where Airspeed’s execution-first approach fits your specific motion, book a demo and we’ll walk through your team’s workflow directly.
Frequently asked questions
What's the difference between Gong, Clari, and Airspeed?
Gong leads with conversation intelligence and call analytics. Clari leads with forecasting and pipeline inspection for RevOps. Airspeed leads with revenue execution; it records calls and then automatically updates the CRM, scores MEDDIC, BANT, and SPICED, and runs AI agents. In short: Gong analyzes conversations, Clari forecasts the number, and Airspeed acts on both.
Which is best for a mid-market sales team?
For mid-market teams, Airspeed is often the best fit because it combines conversation intelligence with automated CRM execution at pricing estimated to start around $5K/year. Gong and Clari are powerful but use enterprise-oriented pricing; Gong is publicly reported around $200-250 per user per month in 2026 plus implementation. Match the choice to your biggest gap and budget.
Can one tool replace both Gong and Clari?
It depends on your needs. If you primarily need conversation intelligence plus execution, Airspeed covers recording, notes, CRM updates, qualification scoring, and deal intelligence in one platform. If forecasting is a core, dedicated requirement, Clari's forecasting depth is hard to fully replace. Many teams choose based on which capability they cannot do without.
Do Gong, Clari, and Airspeed all integrate with Salesforce and HubSpot?
All three work with major CRMs. Airspeed integrates natively with both Salesforce and HubSpot via two-way sync, maps to custom fields set up once during onboarding, and is listed on the HubSpot App Marketplace. Confirm specific integration depth and supported objects with each vendor for your particular CRM configuration.
