Opinions from operators.
And the data behind them.
Essays, interviews, and data analysis on how AI is changing the way go-to-market teams work.
Insight is cheap, action is everything: Devang Agrawal in Authority Magazine
Airspeed co-founder and CTO Devang Agrawal joined Authority Magazine's series on entrepreneurs pushing the boundaries of AI. He traces the line from a DeepMind Christmas quiz to a company built on one idea: knowing what is happening in a deal is not the same as doing something about it.
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What 133,068 closed deals say about winning
Eleven findings from 133,068 closed deals and the 2.4 million calls behind them, plus four popular claims the numbers refuse to support.
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How Conversation Signals Become Your GTM Moat
Why the record of what your buyers actually said beats any signal a vendor can sell you. Rented signals decay the moment your competitors buy the same feed. Conversation signals compound — here are the three workflows any RevOps team can build to turn them into a durable GTM advantage.
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AI forecasting doesn't replace your reps. It makes their forecast accountable.
Every call, email and ticket already holds the evidence. Airspeed puts it next to the number your rep committed to, and shows what changed.
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Your Sales Forecast Is Lying to You
Recapping our LinkedIn Live with Doug May, a 30-year go-to-market leader, and the Airspeed team, on why forecasts break down inside revenue organizations and what it actually takes to fix them.
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Own your data, or rent someone else's architecture: Adam Liska on the real foundation of GTM execution
Airspeed, just raised a $20M Series A on a bet that "revenue execution" is the next real category, not another tool that logs calls and calls it intelligence. Sam Jacobs traces the full arc with Adam Liska: DeepMind to founder-led sales to the unglamorous work of turning a founder's instincts into a system a team can actually run.
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What an AI-native AE actually does all day
What AI native selling looks like from the inside: Not fewer humans in the deal. Better prepared ones.
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Why agent harnesses built for individuals break at enterprise scale.
Individual-first AI tools leave leaders with a black box. Why we built Airspeed around one command center with full visibility.
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From DeepMind to 200 Customers: Building the Execution Layer for Sales | Adam Liska x GTMFund
The single most expensive sentence in sales is "I'll follow up on that." Adam Liska joins Sophie Buonassisi on GTMnow to break down the "execution gap," the space between knowing what to do in a deal and actually doing it, and why that gap is where most pipeline quietly dies.
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The Sales Team of 2026 Looks Nothing Like the Sales Team of 2023
Fewer reps. Higher caliber. Every one of them manages a stack of agents instead of drowning in admin.
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You could build AI sales infrastructure. But should you?
The honest case for buying your AI sales infrastructure instead of building it yourself.
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Why GTM Needs a Native Agent Harness
Everyone is bolting LLMs onto go-to-market. But an agent that acts on your pipeline is not a chatbot with a CRM plugin. It needs a harness built for the stakes of commercial work. Here is why a GTM-native agent harness comes down to three things: safety and guardrails, a commercial brain, and conversation data that is deeply integrated.
Read article ->When sales teams are flying blind, the answer isn’t more process; it’s more visibility
GTM foundation doesn’t have to be fully built before you start learning, instead, start capturing what’s actually happening in your customer conversations.
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Why Sales Reps Hate Updating the CRM (and How AI Finally Fixes It)
Your reps aren't lazy; they're rational. CRM data entry is punishment dressed up as process. Here's why enforcement never works, and how AI removes the chore entirely by updating Salesforce and HubSpot from the call itself.
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Why Memory Is the Missing Ingredient in Sales AI Copilots
Why memory isn’t just a feature; it’s the foundation of effective sales AI. We explore how adding memory to our copilot transformed rep workflows, personalization, and deal velocity.
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The Importance of Looking Beyond Demographics When Defining Your Ideal Customer Profile (ICP)
Demographics alone fail your ICP. Behavioral and intent signals reveal better-fit prospects and lift conversion rates for B2B sales teams.
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The Human Element of Sales: A Conversation with Todd Jenkins
Automation can run the busywork, but it cannot build trust with a buyer. Todd Jenkins, Head of Sales at Airspeed, on why the human element of sales still decides deals, from a recent interview on timbertalks.
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From Keywords to Context: How LLMs Unlock Complete Deal Visibility
Keyword trackers flag the word and miss the meaning. They can't tell "are you free tomorrow" from "we have free pricing." Here's why context beats keywords, and how LLM-powered tools read what reps actually meant.
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Why AI Will Make CRMs Obsolete
The CRM was built to store data, not use it. AI flips that. Ask a deal a question and get an answer, walk into a call already briefed, and watch call data land in the CRM on its own. Here is why the CRM is about to become the database in the background.
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True Customer Centricity: How AI Is Transforming the Voice of the Customer
Conversational data holds your customers' most honest feedback, and most of it stays locked away. Here's how AI surfaces the voice of the customer to sharpen sales, products, and support.
Read article -> Sales Superpowers: How AI Can Unleash a 60% Productivity Boost for Your Team
Most AI sales pitches are noise. This one has a number behind it. Airspeed partnered with B2B sales consultancy Vouris on a webinar on how AI can lift rep productivity by 60%. Here is what that looks like in practice, and the three moves sales leaders should make now.
Read article ->Turn every conversation into action.
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