How Foleon gave reps time back & GTM insights with Airspeed
By replacing tool sprawl with a single conversation intelligence layer, Foleon turned everyday sales calls into actionable GTM insights — giving reps time back, leaders real visibility, and the entire organization a shared understanding of what actually drives revenue.
- Industry
- B2B SaaS — Content creation platform
- Size
- ~30 sellers across sales, account management, and customer success
- HQ
- Amsterdam, Netherlands
- Funding
- Series C
- Founded
- 2013
Foleon helps B2B teams replace static PDFs with interactive, high-performing digital content.
What changed
- 01
8 hours per rep per month saved on admin work
- 02
90% reduction in leadership time spent reviewing call recordings
- 03
100% sales team adoption after the first onboarding session
- 04
Investment paid back in under 2 months
- 05
Improved visibility into deal risk, coaching gaps, and GTM messaging
The challenge
Sales conversations were rich — but insights were trapped
Coaching required hours of video review. GTM insights were anecdotal. And critical context was often lost during handoffs.
The solution
Turning conversations into a shared GTM intelligence layer
Foleon implemented Airspeed as a lightweight conversation intelligence layer across their GTM organization — removing manual admin for reps while giving leaders structured, actionable insights from every call.
Impact beyond sales
From conversations to GTM truth
Instead of asking reps to document every interaction, Foleon used Airspeed to automatically extract insights from conversations and surface them where teams already work.
Sales leaders now review deal risk, sentiment, and execution quality without scrubbing recordings. Reps receive consistent feedback on behaviors like multi-threading, next-step clarity, and engaging power buyers early.
One unexpected win was how accurately Airspeed flags risk and sentiment — now a core input into weekly manager reviews.
"Airspeed is the antidote to sales happy ears."
One source of truth across the GTM organization
As adoption spread, Airspeed became a shared intelligence layer across teams:
- Sales use it for coaching, self-review, and deal hygiene
- Marketing pulls real customer language for messaging and campaigns
- Product tracks feature feedback and competitive signals
- Professional services & CS use conversation context to improve handoffs
Viewer access expanded organically as teams saw value.
"Every team that sees it asks for access."
