An honest take on Attention

Attention notes the call. Airspeed executes on it.

Airspeed is the execution layer mid-market revenue teams switch to when Attention stops at the productivity wrapper.

Attention does productivity automation around the rep. Templated note formats, basic field fills, a few coaching summaries. The work past that point still belongs to the rep. Airspeed was built so it does not. CRM updates write themselves. Deal follow-up is drafted before the rep opens email. AI coaching shows up after every call, tied to the moment that mattered. The teams running this stack land closer to 167 percent NRR than the teams running on a notetaker.

Book a 20-minute demo

No deck, no pitch. Bring your pipeline, we will show you what Airspeed would have done across your deals this week.

Where Attention stops short

Three reasons mid-market teams move from Attention to Airspeed.

Attention focuses on rep productivity. Airspeed builds a system for revenue execution and ensures what happens in calls actually changes how the business runs. Here is where the gap shows up in practice.

01

Productivity automation is not the same as deal execution.

Attention helps the rep type less. Useful, narrow. The harder problem is everything happening between calls. Deal stage updates, MEDDIC scoring, drafted follow-ups, AI coaching. Airspeed owns that whole layer natively, not as a feature toggle on top of a notetaker.

02

Single-model AI is brittle. Three-model precision is not.

Attention runs a single AI model. When it misreads context, the rep notices, loses trust, and stops relying on the output. Airspeed runs a three-model engine: Anthropic for reasoning, OpenAI for breadth, Gemini for grounding. Reps stop catching errors because the system stops making them.

03

Coaching summaries are not a coaching system.

Attention generates basic summaries managers can review later. Airspeed delivers a private coaching note after every call, runs AI role-play against the buyer persona before the next conversation, and ramps new hires in three weeks instead of eight. Coaching is a system, not a summary.

The wedge

Productivity wrappers end where revenue execution begins. That is where Airspeed starts.

What Attention does
  • Capture the call and produce a templated summary
  • Partial CRM field automation, English-only
  • Basic scorecards for manager review
  • Manual follow-up still drafted by the rep
  • Setup measured in two-plus weeks
What revenue teams need next
  • Deep, structured CRM sync with MEDDIC signals written automatically
  • Personalized follow-up emails drafted and queued before the rep moves
  • Per-call private coaching notes tied to the exact clip that matters
  • AI role-play simulator for ramping reps and rehearsing tomorrow's calls
  • Multilingual capture for teams selling beyond English-only markets

Attention helps the rep do their job a little faster. Airspeed does the parts of the job that drag deals. The teams that switch see CRM data quality move from D to A and follow-ups go out four times faster, because the rep is no longer the bottleneck.

What we hear in the replies

Reps describe Airspeed differently than they describe a productivity tool.

These are paraphrased from conversations, G2 reviews, and threads from revenue teams who switched to Airspeed in the last twelve months.

Attention shaved a few minutes off note-taking. Airspeed gave me my afternoons back.
Account Executive · Series B SaaS
The CRM is finally telling the truth. I have not typed a deal stage update in a month.
Senior AE · Vertical SaaS
Our reps were ignoring Attention's summaries. They open Airspeed the same morning the email goes out.
VP Sales · Mid-market SaaS
Switched mid-quarter. Live on real deals in a single afternoon. No admin lift.
RevOps Lead · B2B SaaS
AI role-play is the thing reps actually use. I did not expect that.
Sales Manager · Fintech
Three models doing the same job means I have stopped fact-checking the output.
Account Executive · Data platform
A Wednesday with Airspeed

Same rep, same pipeline, same calls. Different day.

This is what the execution layer feels like in practice, compared to a typical day running on Attention.

  • 07:45
    Before the first call
    Airspeed

    Pre-call brief lands in Slack with deal history, last touch, open objections, and two recommended questions based on prior calls with similar accounts.

    Attention

    Open Attention. Read last week's templated summary. Take notes on what to bring up today.

  • 09:00
    On the call
    Airspeed

    Three-model AI transcribes, tags, and starts drafting the structured CRM update in real time. The rep is present, not typing.

    Attention

    Attention captures audio and applies a single-model summary template. The rep takes parallel notes for what the template misses.

  • 09:45
    Right after hanging up
    Airspeed

    CRM fields and deal stage updated, MEDDIC scored, personalized follow-up drafted, risk flagged if the conversation warranted it.

    Attention

    Partial field automation runs. The rep still updates deal stage, scores the deal mentally, and writes the follow-up by hand.

  • 11:00
    Personal coaching
    Airspeed

    A private coaching note lands. One specific thing the rep did well, one concrete improvement, tied to a clip from the call.

    Attention

    A scorecard sits in the manager queue waiting for a 1:1 next week.

  • 14:00
    Practising for tomorrow
    Airspeed

    The rep runs an AI role-play of tomorrow's discovery call against the buyer persona. The system flags two answers to tighten.

    Attention

    No equivalent. Practice happens in real calls or in scheduled training.

  • 16:30
    Forecast check-in
    Airspeed

    Deal scores have updated from the day's calls against the team's methodology. Rep and manager see the same numbers. Forecast call takes 15 minutes.

    Attention

    Manager scans summaries. Rep types end-of-day deal updates into the CRM.

Feature depth where it counts

Grouped by the moments that actually matter to a rep.

Where Attention covers a feature we note it honestly. Where only Airspeed does, that is usually the reason a team switches.

Core focus

What the platform was built to do.

  • Structured revenue execution after every call
    Attention focuses on rep productivity and templated automation.
    Airspeed Attention
  • Three-model AI engine: Anthropic, GPT, Gemini
    Attention runs a single AI model, more prone to errors at scale.
    Airspeed Attention
  • Multilingual capture and analysis
    Attention is English-only today.
    Airspeed Attention

On the call

The rep stays present. The system does the capture.

  • Real-time transcription
    Airspeed Attention
  • Email, phone, and video capture
    Airspeed Attention
  • Live CRM update drafting during the call
    Airspeed Attention

After the call

Where the execution gap shows up.

  • Automatic CRM field and deal-stage updates
    Attention offers partial field automation. Airspeed writes the structured update including MEDDIC signals.
    Airspeed Attention
  • Drafted personalized follow-up emails
    Attention requires manual follow-up by the rep.
    Airspeed Attention
  • Per-call private coaching notes
    Attention provides basic summaries with no skill layer.
    Airspeed Attention
  • Native MEDDIC, BANT, SPICED scoring per call
    Airspeed Attention

Across the pipeline

Leader-level without reporting fatigue.

  • AI role-play simulator using live calls
    Airspeed Attention
  • AI agents working stalled deals
    Airspeed Attention
  • Same-day setup, no dedicated admin
    Attention typically runs a 2-plus week onboarding.
    Airspeed Attention
  • SOC 2 Type II and GDPR compliance
    Airspeed Attention
Switching reality

Leaving Attention takes a week, not a quarter.

Most CI migrations stretch out because of parallel-run theater, not because the work is hard. Here is how we actually do it.

  1. Day 1

    Connect the stack

    HubSpot or Salesforce, your calendar, your dialer, your conferencing. Two hours with your admin, no engineering required.

  2. Day 2 to 5

    Historical import

    We pull in the calls and deal history that matter. Your team keeps Attention running in parallel for the first week. Nothing breaks.

  3. Week 2

    Rep onboarding

    Thirty minutes per rep. Most are using Airspeed on real calls the same afternoon. No adoption campaign needed.

  4. Week 4

    First clean cycle

    First full month of CRM data written by Airspeed, first forecast call built on that data, first coaching cycle delivered automatically.

No six-month rollout. No dedicated admin hire. No parallel-run quarter while two tools fight for the same CRM.

Transparent usage-based pricing

instead of per-seat lock-in. No forced multi-year commits. Most teams switching from Attention see total cost stay flat or come down once they consolidate productivity, coaching, and CRM execution into one platform.

The three questions we always get.

We picked Attention because it was simple. Will Airspeed feel heavier?

It feels lighter to the rep, not heavier. Attention asks the rep to read summaries and finish the work. Airspeed finishes the work and shows the rep what happened. The interface footprint is smaller because there is less for the rep to type, review, and chase.

How painful is the switch from Attention?

Technical setup is same-day. Historical data import runs in the background over the first week and you can keep Attention live in parallel during that time. Reps onboard in 30 minutes each. Most teams are fully cut over within two weeks, with no dedicated admin required.

Will reps actually adopt Airspeed when they have ignored Attention's summaries?

That is the most common pattern we see, and it is the thing Airspeed is specifically designed for. Reps open Airspeed because every feature saves them time the same day. Pre-call briefs, automatic CRM updates, drafted follow-ups, private coaching. Active weekly usage is above 90 percent by the end of week two, measured against logged-in seats.

How does Airspeed handle non-English calls?

Multilingual capture and analysis are native. Airspeed transcribes, summarizes, scores, and drafts follow-ups across the languages your team sells in. Attention is English-only today, which is the most common reason multi-region teams call us.

Does Airspeed integrate with HubSpot and Salesforce equally well?

Yes. Both have native integrations with deep field-level write access. Airspeed was built CRM-agnostic. Attention's depth varies by CRM, with the deepest path being Salesforce.

What about pricing transparency?

Airspeed is usage-based and transparent. You can see what each user costs and what the platform's total costs are at any time. No mandatory multi-year contracts to unlock standard features.

Can we keep Attention running for one team while we test Airspeed on another?

Yes, that is the most common pilot pattern. Run one pod on Airspeed for two weeks, compare CRM data quality, follow-up speed, and rep adoption, then make the call. We do not require a full cutover to start.

What does the AI role-play actually do?

Reps practice an upcoming call against an AI buyer persona built from your real call data and ICP. The system scores the rep on discovery quality, objection handling, and methodology fit, and flags the two or three answers worth tightening before the live call.

Bring your pipeline. We will show you what Airspeed would have done last week.

Twenty minutes, live, on your real deals. Honest answer on whether it is a fit. No pitch deck.

Book a demo